Choose Chula offers customers the opportunity to get rewarded with Chula Points (Chula Vista’s exclusive local point system) for supporting the participating local businesses. Users can earn Chula Points upon completion of Qualifying Purchases included in the reward offers published on Choose Chula, and exchange Chula Points for goods and services at Redeeming businesses, like yours. The redemption value of each Choose Chula Point equals to One U.S. Dollar ($1.00).